NYC 2025 Pop-Up Experience for
Body by Raven Tracy
A Clothing Brand Company
Los Angeles + New York City
THE PROJECT:
Body by Raven Tracy hosted a NYC 2025 Pop‑Up Shop and needed graphics that felt bold, iconic, and unmistakably New York. She wanted the visuals to reflect the brand’s confident, elevated personality while translating city energy into a tangible, immersive experience. Inspired by the NYC subway [direction, hierarchy, signage], the graphics were designed to feel dynamic, clear, and memorable—no generic or flat event visuals allowed.
SERVICES:
EVENT GRAPHIC DESIGN 🚇
POP‑UP SHOP VISUAL SYSTEM 🗽
BRAND‑ALIGNED EVENT ASSETS 🎟️
VIEW SOCIAL MEDIA CONTENTCREATIVE DIRECTION: THE SEVEN AGENCY
Transforming brand identity into physical space through wayfinding, hierarchy, and bold typography.
THE BUILD
[systems deployed]
Subway-Inspired Graphic System [environmental graphics]
A modular event graphic language built on bold typography and directional layouts designed for immediate recognition.
Environmental Visual Assets[physical scale + legibility]
Large-scale graphics engineered for in-person interaction and movement within the space.
OUTCOME
[observed result]The final system created a cohesive visual environment that felt distinctly New York while maintaining brand alignmen
THE HYPOTHESIS
Body by Raven Tracy partnered with The Seven Agency to develop a graphic system for her NYC 2025 pop-up shop. The objective was to translate brand identity into physical space using a visual language rooted in the NYC subway system [signage, direction, hierarchy].
Inspired by NYC subway signage, the system uses strong typographic hierarchy and directional layouts to guide movement throughout the pop-up space while reinforcing brand recognition.
Graphics were designed to perform at scale remaining legible from a distance while still holding detail up close in a high-traffic environment.
🚇 Subway-Inspired Graphic System
A modular event graphic language rooted in NYC subway visuals — bold, directional, and instantly recognizable.
🗽 Environmental Visual Assets
Large-scale graphics engineered for in-person interaction, movement, and spatial clarity.
🎟️ Brand-Aligned Execution
All assets designed to integrate seamlessly with Body by Raven Tracy’s existing brand identity.